Monday, March 12, 2012

Uncle Clarence in a $1,500 Chalmers-Detroit



Today, I'm featuring an unwritten and unmailed post card from the collection of my great-grandmother.  Her older brother, Clarence Burrows, is again in a vintage automobile, this time it's a Chalmers-Detroit.  Chalmers, although out of business by the mid-1920s, was a pioneer in advertising, creating a campaign around the relatively inexpensive (for the time) price of their $1,500 car (about $36,000 in today's money adjusted for inflation).  Their 1908 slogan, which ran for several years, was, "This astounding car for $1,500."



5 comments:

  1. I wonder if they were supporting Bryant or Taft. I'm guessing Taft if they were in Kansas.

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  2. Chuck, you're forgetting, the slogan was "Get in the raft with Taft," not "Get in the Chalmers-Detroit." You're right though, Clarence was a Republican.

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  3. I would like to have a ride in one of those old cars..great old postcard:)

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