Bank of Vernal
In the 1910s, Vernal, Utah, had a population of a little over 800, but was keeping an eye toward future growth as the county seat. A fine town like Vernal needed an upscale brick bank to express its cosmopolitan outlook, but the nearest brick works was in Salt Lake City over 170 miles away. Shipping the bricks would cost over four times the purchase price.
Parcel Post Wagon, c. 1914
It was then that Coltharp hit on a novel idea. The United States Mail had in 1913 begun domestic parcel post service. To encourage people to use the service, rates were kept rather low. Coltharp did the math and realized that he could mail the bricks from Salt Lake City cheaper than having them delivered by wagon, so he had the Salt Lake Pressed Brick Company bundle the bricks into packages of about 50 pounds (to stay within parcel post weight limits). The company would mail about 40 crates (or one ton) of the packages a day.
Salt Lake Pressed Brick Company
To get the crates to Vernal, the US Mail sent the bricks to Mack, Colorado, via the Denver and Rio Grande RR, then by narrow gauge Uintah RR to Watson, Utah, and finally by freight wagon to Vernal. Each of the 80,000 bricks traveled over 400 miles across tough terrain, including steep mountain roads, at a final cost of about seven cents per brick!
Freight Wagon Arriving in Vernal, Utah
Postmasters along the route expressed their frustration with the volume of weighty crates and the US Mail quickly realized that if Coltharp's scheme caught on, it would hopelessly clog their transportation systems and strain their mailmen. So in response, Postmaster General Albert S. Burleson, allowed the remaining bricks be sent to Vernal, but issued a new regulation allowing only 200 pounds per sender each day and stated, "it is not the intent of the United States Postal Service that buildings be shipped through the mail."
"The Parcel Post Bank" Today
The bank was completed the next year and was nicknamed "The Parcel Post Bank" by locals. The building still exists and still serves as a bank at 3 West Main Street in Vernal.
People can be very resourceful, I love it!
I'd heard about the bricks-through-the-mail, but didn't know it was to Vernal where we have done lots of camping at Dinosaur National Monument. Next time we will take a closer look. Thanks, Nate.
Nifty photos, thanks for posting! I wonder whether they could have made the bricks onsite? Or at least closer than 170 miles away. Never made bricks myself, but the church my Mom attended as a girl was made of bricks made locally by the members at that time. Maybe they needed suitable clay and couldn't get it locally?
My wife's Grandfather was W.H. Coltharp, and all of your story is true. However, there is one interesting fact that is not well known. William Coltharp owned the general store in town and many of the town folk kept their money in his store safe. Since Butch Cassidy and his gang were known to frequent the area and the town, Coltharp was afraid that he would be robbed. Not wanting to be responsible for losing everyone's money, he decided to build the bank.
Question... In your article, is the freight wagon shown actually loaded with bricks for the bank?
Dear Anon, thanks for the additional information and the personal connection. The person who sent me the photo of the Vernal Mail Wagon, no longer has a working e-mail and I could not find the source of the image. They seemed to think it was a wagon of bricks headed to Vernal at the time, but I'm unsure. I did find a separate photo of the brick crates here:
When banks start lending money against IP assets, it has to be a pretty positive sign. I know that banks have a pretty poor reputation these days, Get Some Dosh
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