Thursday, May 24, 2012

Ketchup Bottle: Function Over Form

At some point, most of us have had to deal with ketchup that doesn't come easily out of the bottle.  Some people pound the bottom, others stick a knife up the neck and loosen it up to allow it to flow.


If you've experienced this frustration, you may have wondered why someone designed neck of the bottle that way.


Long ago, ketchup had a runny consistency and manufacturers designed their narrow-necked bottles to try and slow the flow.  Consumers however, preferred thicker ketchups and while the product inside changed, the recognizable bottle shape remained the same.

Heinz Ketchup Bottles from 1880 to 1910


6 comments:

Judi said...

kind of like the typewriter keyboard that never changed.

recumbent conspiracy theorist said...

Generally I prefer the old fashioned way but I have to say I am a fan of the modern plastic ketchup squeeze bottle.

Rob From Amersfoort said...

I hope Peggy still handles the Heinz account...

Nate Maas said...

Rob, I did not realize you were a Mad Men fan.

Rob From Amersfoort said...

Very good!

Andre P said...

I have the 1889-1910 heinz bottle with the cap. Not broken, is intact. Somebody knows if I can sale that and where? Thanks Andre