Uncle Clarence in a $1,500 Chalmers-Detroit
Today, I'm featuring an unwritten and unmailed post card from the collection of my great-grandmother. Her older brother, Clarence Burrows, is again in a vintage automobile, this time it's a Chalmers-Detroit. Chalmers, although out of business by the mid-1920s, was a pioneer in advertising, creating a campaign around the relatively inexpensive (for the time) price of their $1,500 car (about $36,000 in today's money adjusted for inflation). Their 1908 slogan, which ran for several years, was, "This astounding car for $1,500."
3 comments:
I wonder if they were supporting Bryant or Taft. I'm guessing Taft if they were in Kansas.
Chuck, you're forgetting, the slogan was "Get in the raft with Taft," not "Get in the Chalmers-Detroit." You're right though, Clarence was a Republican.
I would like to have a ride in one of those old cars..great old postcard:)
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