...an eclectic blog of musings, fun snippets of interest, and historical tidbits - all for your enjoyment.
Monday, March 12, 2012
Uncle Clarence in a $1,500 Chalmers-Detroit
Today, I'm featuring an unwritten and unmailed post card from the collection of my great-grandmother. Her older brother, Clarence Burrows, is again in a vintage automobile, this time it's a Chalmers-Detroit. Chalmers, although out of business by the mid-1920s, was a pioneer in advertising, creating a campaign around the relatively inexpensive (for the time) price of their $1,500 car (about $36,000 in today's money adjusted for inflation). Their 1908 slogan, which ran for several years, was, "This astounding car for $1,500."