Monday, March 12, 2012

Uncle Clarence in a $1,500 Chalmers-Detroit



Today, I'm featuring an unwritten and unmailed post card from the collection of my great-grandmother.  Her older brother, Clarence Burrows, is again in a vintage automobile, this time it's a Chalmers-Detroit.  Chalmers, although out of business by the mid-1920s, was a pioneer in advertising, creating a campaign around the relatively inexpensive (for the time) price of their $1,500 car (about $36,000 in today's money adjusted for inflation).  Their 1908 slogan, which ran for several years, was, "This astounding car for $1,500."



3 comments:

Chuck Kelly said...

I wonder if they were supporting Bryant or Taft. I'm guessing Taft if they were in Kansas.

Nate Maas said...

Chuck, you're forgetting, the slogan was "Get in the raft with Taft," not "Get in the Chalmers-Detroit." You're right though, Clarence was a Republican.

Far Side of Fifty said...

I would like to have a ride in one of those old cars..great old postcard:)